Metric recently received a package from Google that contained a Beacon and some information about Google’s Beacon project. This is what the package and what the Beacon looked like.   You may have also received one and wondered what it is for? A Beacon is a Bluetooth device that you mount up high in your […]

Store Visit Conversions We have been testing a new conversion metric for Google AdWords called store visits. Store visits is a new conversion we can report in AdWords if people visiting your locations is important to your business. For companies that are in retail, tourism, finance, and health care store visits can be valuable since […]

Yesterday we hosted a Google Partner event at our office to learn more about new features Google has launched related to your Google My Business listing. They have made some great additions that can really help your business get more visibility so we thought we would share some of the more interesting ones. We recommend […]

This month we discuss Facebook’s canvas ads and how we are using them to help businesses deliver their brand message to customers in a more interactive way. In our ad testing we have seen Facebook canvas ads to be one of the most engaging experiences for customers. Mobile canvas ads are a way for your ads load more quickly, look beautiful and allow your customers to take action within the ad.

Instagram is a great way for your business to reach additional people in your target market. It has grown to over 700 million users since 2010 and has become a tremendous advertising opportunity for businesses.

What are native ads? Native advertising can be described as any advertising that matches the form and function of the platform it appears on. In digital advertising this could be display ads on a news website that blend in with the other articles, suggested videos in YouTube results, an ad in the Google Maps results, […]

In our blog post Online Video Marketing is Now Required – Not Optional we talk about the growing usage of online video, especially mobile devices, and the growing marketing opportunity that online video represents. More than three-fourths of the world’s mobile data traffic will be video by 2021. Mobile video will increase 9-fold between 2016 […]

Local event marketing for healthcare is a challenge, typically because of the short timelines for promotion coupled with the expense of getting the message in front of the right audience. To solve these problems we developed an approach for efficiently launching ad campaigns and landing pages that enables us to track and report conversions (event […]

Using video to market your business is no longer optional, it’s required This was from a recent Forbes article: Videos are the No. 1 way to showcase your brand to your customers. They help you stand out among the crowd. Plus, they allow you to build an emotional connection with your audience and transmit the […]

Are you looking to gain top-of-mind awareness in your local area? One the best ways to accomplish that goal is through branding campaigns using Facebook ads. Think of smart phones as the “new TV”. Even while people watch TV they still engage with their smartphones. During commercial breaks people are now looking at their smart […]