What are native ads? Native advertising can be described as any advertising that matches the form and function of the platform it appears on. In digital advertising this could be display ads on a news website that blend in with the other articles, suggested videos in YouTube results, an ad in the Google Maps results, […]

In our blog post Online Video Marketing is Now Required – Not Optional we talk about the growing usage of online video, especially mobile devices, and the growing marketing opportunity that online video represents. More than three-fourths of the world’s mobile data traffic will be video by 2021. Mobile video will increase 9-fold between 2016 […]

Using video to market your business is no longer optional, it’s required This was from a recent Forbes article: Videos are the No. 1 way to showcase your brand to your customers. They help you stand out among the crowd. Plus, they allow you to build an emotional connection with your audience and transmit the […]

Analytics have evolved to the point where you can know your cost-per-lead (CPL) down to the keyword level. When you first start a campaign, you have no idea what your CPL for a particular ad campaign will be — you won’t know what the conversion rates are until you actually run the campaigns. Knowing the CPL at the keyword and campaign level is critical because it allows us to increase what’s working and change what’s not. In addition, our automated bidding tools can do a much better job getting your CPL down if […]