Author Archives

Conner McGee, Metric PPC’s Newest Hire

About Conner McGee Conner was hired as a Google Ads Account Manager and our newest recruit. Conner grew up in Bend, Oregon, but recently moved to Bozeman in order to pursue a major in business marketing at Montana State University along with minors in international business, economics and entrepreneurship. He is an active member of […]

New Features for Your Google Business Listing

Yesterday we hosted a Google Partner event at our office to learn more about new features Google has launched related to your Google My Business listing. They have made some great additions that can really help your business get more visibility so we thought we would share some of the more interesting ones. We recommend […]

Event Marketing for Healthcare Providers

Local event marketing for healthcare is a challenge, typically because of the short timelines for promotion coupled with the expense of getting the message in front of the right audience. To solve these problems we developed an approach for efficiently launching ad campaigns and landing pages that enables us to track and report conversions (event […]

Local Event Marketing with Facebook and Eventbrite

Local events are a great way to bring new customers into your business. Events work especially well if they are informational and intended to educate prospective customers. Our clients have had great success using local events to bring new customers into their businesses. If you have an idea for a local event, we can help […]

PureView Health Center

Referrals in the healthcare industry aren’t the only game in town. According to a study published by pew internet “80% of internet users look for health information online”. This includes looking at the reviews and websites for healthcare providers. Therefore, having a strong web presence is important for healthcare companies if they want to grow and maintain their practice. […]

Orthopedic Institute

The healthcare industry isn’t just about referrals anymore. New patients are nding health care providers using search engines and even check referrals from their physicians online, or on their cell phones, before calling a new healthcare provider. Having a strong web presence and tracking online advertising efforts is important if healthcare companies want to stay competitive. […]

Hudson Solar Case Study

Hudson Solar works with Metric to generate online leads through Google AdWords and Remarketing. Hudson Solar works in very competitive areas in Albany and Rheinbeck New York . They design and install solar systems for residential and commercial properties. […]

Frasier’s Plumbing Case Study

Frasier’s is a well-established plumbing, heating, & cooling company founded in 1918 that serves Northern Wisconsin. They have a large service area with tough competition in many of the main cities they serve. One of their main objectives with their PPC marketing campaigns was to increase sales for the heating and cooling segments of their business. They also wanted to know what their exact cost-per-lead was, from all marketing channels, and track those leads to closed sales. […]


Kidrobot, one of the world’s leading designer toy companies, wanted to create a viral marketing campaign for a new Azteca-themed toy launch targeting toy enthusiasts off all ages. The toy launch was for Azteca-themed toys designed by well-known artists around the world. Kidrobot wanted to create a buzz around the toy launch using multiple marketing channels. Using a pre-launch and post-launch marketing approach Metric was able to build engagement before and after products were available on Kidrobot’s website. The campaign leveraged Kidrobot’s large social media following, paid marketing channels on search engines, paid marketing on social networks, mobile ads, high-end creative work, and a microsite with video chat to engage with the artists. Social media channels were used to […]