Running video ads on Facebook is great for local branding and helps generate top of mind awareness for your company. In a recent study by Facebook IQ of 1 million Facebook users it was reported that 94% of participants kept a smartphone on hand while watching TV. The study also showed that for people watching […]

Local events are a great way to bring new customers into your business. Events work especially well if they are informational and intended to educate prospective customers. Our clients have had great success using local events to bring new customers into their businesses. If you have an idea for a local event, we can help […]

Google message extensions allow people to click on an icon below your ad and directly send you a text message without going to your website. Many of your customers may be at work or in a place where they may not be able to call you right then. Message extensions gives your customers a quick […]

Does Remarketing Really Work? We get asked this question often and the short answer is – Yes. Here’s why: If a user visited your business and was browsing around how would you like to have the ability to have a sales person follow-up with that person and offer them deals and remind them of your […]

Referrals in the healthcare industry aren’t the only game in town. According to a study published by pew internet “80% of internet users look for health information online”. This includes looking at the reviews and websites for healthcare providers. Therefore, having a strong web presence is important for healthcare companies if they want to grow and maintain their practice. […]

The healthcare industry isn’t just about referrals anymore. New patients are nding health care providers using search engines and even check referrals from their physicians online, or on their cell phones, before calling a new healthcare provider. Having a strong web presence and tracking online advertising efforts is important if healthcare companies want to stay competitive. […]

Metric was recently featured in the Bozeman Daily Chronicle Business Journal in an article written by Sean Golliher. In the article Sean discusses advances in the field of Machine Learning and what the benefits are to advertisers. […]

Hudson Solar works with Metric to generate online leads through Google AdWords and Remarketing. Hudson Solar works in very competitive areas in Albany and Rheinbeck New York . They design and install solar systems for residential and commercial properties. […]

Frasier’s is a well-established plumbing, heating, & cooling company founded in 1918 that serves Northern Wisconsin. They have a large service area with tough competition in many of the main cities they serve. One of their main objectives with their PPC marketing campaigns was to increase sales for the heating and cooling segments of their business. They also wanted to know what their exact cost-per-lead was, from all marketing channels, and track those leads to closed sales. […]

Scientists that develop algorithms for automated bidding refer to the process of buying ads on search engines as an “ad auction.” The process of buying ads is really just a continuous auction for advertising space on a search engine. A user that types in a search phrase on Google might get back a list of ads on the top, and to the right, of the search engine. How those listings appear depends on how well the advertiser did in the auction. The winner of the auction is determined by […]