Machine learning and digital advertising - Bozeman Daily Chronicle

Metric was recently featured in the Bozeman Daily Chronicle Business Journal in an article written by Sean Golliher. In the article Sean discusses advances in the field of Machine Learning and what the benefits are to advertisers.


"Machine learning and artificial intelligence (AI) are transforming the digital advertising space and the increase in news coverage has everyone talking about it.

Machine learning is useful in digital advertising for processing large amounts of data to help advertisers make more informed decisions and can help predict future events or classify large sets of data into categories. This benefits the advertiser through[]" 

Read the full article on