This month we discuss Facebook’s canvas ads and how we are using them to help businesses deliver their brand message to customers in a more interactive way. In our ad testing we have seen Facebook canvas ads to be one of the most engaging experiences for customers. Mobile canvas ads are a way for your ads load more quickly, look beautiful and allow your customers to take action within the ad.

Instagram is a great way for your business to reach additional people in your target market. It has grown to over 700 million users since 2010 and has become a tremendous advertising opportunity for businesses.

Are you looking to gain top-of-mind awareness in your local area? One the best ways to accomplish that goal is through branding campaigns using Facebook ads. Think of smart phones as the “new TV”. Even while people watch TV they still engage with their smartphones. During commercial breaks people are now looking at their smart […]

Running video ads on Facebook is great for local branding and helps generate top of mind awareness for your company. In a recent study by Facebook IQ of 1 million Facebook users it was reported that 94% of participants kept a smartphone on hand while watching TV. The study also showed that for people watching […]

Google message extensions allow people to click on an icon below your ad and directly send you a text message without going to your website. Many of your customers may be at work or in a place where they may not be able to call you right then. Message extensions gives your customers a quick […]

Does Remarketing Really Work? We get asked this question often and the short answer is – Yes. Here’s why: If a user visited your business and was browsing around how would you like to have the ability to have a sales person follow-up with that person and offer them deals and remind them of your […]

Metric was recently featured in the Bozeman Daily Chronicle Business Journal in an article written by Sean Golliher. In the article Sean discusses advances in the field of Machine Learning and what the benefits are to advertisers. […]

Scientists that develop algorithms for automated bidding refer to the process of buying ads on search engines as an “ad auction.” The process of buying ads is really just a continuous auction for advertising space on a search engine. A user that types in a search phrase on Google might get back a list of ads on the top, and to the right, of the search engine. How those listings appear depends on how well the advertiser did in the auction. The winner of the auction is determined by […]

In business, defining what you don’t do is more important then defining what you do. Then why do so many companies claim to have expertise in a certain area and then brag about the laundry list of services they offer? Many companies cast the widest net possible because they’re afraid of losing money. Instead of getting really good at one thing, companies spend time chasing money in a lot of different areas and never develop the expertise required to offer the best service possible to their clients. In a space as complex as digital advertising it’s important to […]

When we first meet with companies, we’re surprised at how few of them know what they’re paying for leads either offline or online. They’re typically running ads on a few different marketing channels, but they haven’t figured out how calculate their actual cost-per-lead (CPL). This is a very bad position to be in — you can’t set your expectations correctly when you start your online marketing campaign. If you’re going to have any success in marketing, you need to […]