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Five Key Highlights From Google Marketing Live 2019

Each year Google holds an event called Google Marketing Live where they showcase the latest developments with their digital marketing products. This year Google announced a lot of major changes and new options that will be available by the end of the year. They announced more than 10 new products releases along with new features […]

Google Introduces Four New Position Metrics

Recently Google announced to agencies that the average position metric we normally use to see where ads are positioned in the ad auction is going away. Google is replacing average position with four new position metrics and said they are “sunsetting” the average position metric. What did average position really mean? According to Google average […]

Custom Intent Audiences & YouTube Advertising

YouTube is a great platform for generating brand awareness and Google is continuously working on new types of audience targeting for the platform. In order to reach an audience that is in the process of making a purchase Google released “Custom Intent Audiences”. Custom Intent Audiences allow us to show ads on YouTube to people […]

AdWords Store Visit Conversions

Store Visit Conversions We have been testing a new conversion metric for Google AdWords called store visits. Store visits is a new conversion we can report in AdWords if people visiting your locations is important to your business. For companies that are in retail, tourism, finance, and health care store visits can be valuable since […]