Facebook Video User Studies Andrew Kelly, Global Creative director at Facebook, said that the average person scrolls through 300 feet of mobile content every day. That is equivalent to the height of the Statue of Liberty. You may have already noticed that scrolling on mobile phones has replaced the click. Even with websites the trend […]
Facebook recently conducted an internal study (unpublished) that showed simple animated GIF ads on Facebook and Instagram have the highest engagement and click through rates compared to any other ad type. The reason for this is that they are very simple eye-catching ads that allow you to get a message across quickly to your target […]
This month we discuss Facebook’s canvas ads and how we are using them to help businesses deliver their brand message to customers in a more interactive way. In our ad testing we have seen Facebook canvas ads to be one of the most engaging experiences for customers. Mobile canvas ads are a way for your ads load more quickly, look beautiful and allow your customers to take action within the ad.
Instagram is a great way for your business to reach additional people in your target market. It has grown to over 700 million users since 2010 and has become a tremendous advertising opportunity for businesses.
What are native ads? Native advertising can be described as any advertising that matches the form and function of the platform it appears on. In digital advertising this could be display ads on a news website that blend in with the other articles, suggested videos in YouTube results, an ad in the Google Maps results, […]
Local event marketing for healthcare is a challenge, typically because of the short timelines for promotion coupled with the expense of getting the message in front of the right audience. To solve these problems we developed an approach for efficiently launching ad campaigns and landing pages that enables us to track and report conversions (event […]
Are you looking to gain top-of-mind awareness in your local area? One the best ways to accomplish that goal is through branding campaigns using Facebook ads. Think of smart phones as the “new TV”. Even while people watch TV they still engage with their smartphones. During commercial breaks people are now looking at their smart […]
Running video ads on Facebook is great for local branding and helps generate top of mind awareness for your company. In a recent study by Facebook IQ of 1 million Facebook users it was reported that 94% of participants kept a smartphone on hand while watching TV. The study also showed that for people watching […]
Local events are a great way to bring new customers into your business. Events work especially well if they are informational and intended to educate prospective customers. Our clients have had great success using local events to bring new customers into their businesses. If you have an idea for a local event, we can help […]