Types of Ad Extensions Google Ad extensions are used to expand your Google Ads with additional information about your business. Ad extensions give more value to your ads and also increase your click through rates which will result in more clicks to your website and higher quality scores. Because ad extensions help your ads stand […]

When analyzing our reports you will see that we have a lot of segmentation built into our Google Ads accounts. How Google Ads accounts are segmented depends on a lot of variables and varies with each type of business. The choices you make have a large impact on the account performance and can make ongoing […]

Recently Google announced to agencies that the average position metric we normally use to see where ads are positioned in the ad auction is going away. Google is replacing average position with four new position metrics and said they are “sunsetting” the average position metric. What did average position really mean? According to Google average […]

Store Visit Conversions We have been testing a new conversion metric for Google AdWords called store visits. Store visits is a new conversion we can report in AdWords if people visiting your locations is important to your business. For companies that are in retail, tourism, finance, and health care store visits can be valuable since […]

Yesterday we hosted a Google Partner event at our office to learn more about new features Google has launched related to your Google My Business listing. They have made some great additions that can really help your business get more visibility so we thought we would share some of the more interesting ones. We recommend […]

Google message extensions allow people to click on an icon below your ad and directly send you a text message without going to your website. Many of your customers may be at work or in a place where they may not be able to call you right then. Message extensions gives your customers a quick […]

Scientists that develop algorithms for automated bidding refer to the process of buying ads on search engines as an “ad auction.” The process of buying ads is really just a continuous auction for advertising space on a search engine. A user that types in a search phrase on Google might get back a list of ads on the top, and to the right, of the search engine. How those listings appear depends on how well the advertiser did in the auction. The winner of the auction is determined by […]