Last month there were a lot of interesting announcements from the Google I/O conference The announcements ranged from changes to shopping campaigns, Machine learning and AI , applications, and SEO. In this blog we cover some of the changes related to e-commerce, Google Shopping and YouTube videos. YouTube Video Markup For Search Structured Data Markup […]

In an effort to fight fraud Google announced it will require all advertisers to verify their identities. Google also announced that sometime this summer they will be revealing information about the company with a “why this ad” link above all ads as shown in the image below. This will allow users to block ads and […]

Types of Ad Extensions Google Ad extensions are used to expand your Google Ads with additional information about your business. Ad extensions give more value to your ads and also increase your click through rates which will result in more clicks to your website and higher quality scores. Because ad extensions help your ads stand […]

When analyzing our reports you will see that we have a lot of segmentation built into our Google Ads accounts. How Google Ads accounts are segmented depends on a lot of variables and varies with each type of business. The choices you make have a large impact on the account performance and can make ongoing […]

Recently Google announced to agencies that the average position metric we normally use to see where ads are positioned in the ad auction is going away. Google is replacing average position with four new position metrics and said they are “sunsetting” the average position metric. What did average position really mean? According to Google average […]

We frequently get asked if companies should pay for clicks when someone searches for their brand name on Google. If you search for your company name on Google you will most likely find that you are at the top of the organic search results. It is natural to assume that maybe you don’t need to […]

Store Visit Conversions We have been testing a new conversion metric for Google AdWords called store visits. Store visits is a new conversion we can report in AdWords if people visiting your locations is important to your business. For companies that are in retail, tourism, finance, and health care store visits can be valuable since […]

Google message extensions allow people to click on an icon below your ad and directly send you a text message without going to your website. Many of your customers may be at work or in a place where they may not be able to call you right then. Message extensions gives your customers a quick […]

Scientists that develop algorithms for automated bidding refer to the process of buying ads on search engines as an “ad auction.” The process of buying ads is really just a continuous auction for advertising space on a search engine. A user that types in a search phrase on Google might get back a list of ads on the top, and to the right, of the search engine. How those listings appear depends on how well the advertiser did in the auction. The winner of the auction is determined by […]

In business, defining what you don’t do is more important then defining what you do. Then why do so many companies claim to have expertise in a certain area and then brag about the laundry list of services they offer? Many companies cast the widest net possible because they’re afraid of losing money. Instead of getting really good at one thing, companies spend time chasing money in a lot of different areas and never develop the expertise required to offer the best service possible to their clients. In a space as complex as digital advertising it’s important to […]