Orthopedic Institute

The healthcare industry isn’t just about referrals anymore. New patients are nding health care providers using search engines and even check referrals from their physicians online, or on their cell phones, before calling a new healthcare provider. Having a strong web presence and tracking online advertising efforts is important if healthcare companies want to stay competitive. […]

Hudson Solar Case Study

Hudson Solar works with Metric to generate online leads through Google AdWords and Remarketing. Hudson Solar works in very competitive areas in Albany and Rheinbeck New York . They design and install solar systems for residential and commercial properties. […]

Frasier’s Plumbing Case Study

Frasier’s is a well-established plumbing, heating, & cooling company founded in 1918 that serves Northern Wisconsin. They have a large service area with tough competition in many of the main cities they serve. One of their main objectives with their PPC marketing campaigns was to increase sales for the heating and cooling segments of their business. They also wanted to know what their exact cost-per-lead was, from all marketing channels, and track those leads to closed sales. […]

Why We Use Automated Bidding in Pay-Per-Click (PPC) Marketing

Scientists that develop algorithms for automated bidding refer to the process of buying ads on search engines as an “ad auction.” The process of buying ads is really just a continuous auction for advertising space on a search engine. A user that types in a search phrase on Google might get back a list of ads on the top, and to the right, of the search engine. How those listings appear depends on how well the advertiser did in the auction. The winner of the auction is determined by […]

Why Specialists Win

In business, defining what you don’t do is more important then defining what you do. Then why do so many companies claim to have expertise in a certain area and then brag about the laundry list of services they offer? Many companies cast the widest net possible because they’re afraid of losing money. Instead of getting really good at one thing, companies spend time chasing money in a lot of different areas and never develop the expertise required to offer the best service possible to their clients. In a space as complex as digital advertising it’s important to […]

Why You Have To Estimate Your REAL Cost-Per-Lead (CPL)

When we first meet with companies, we’re surprised at how few of them know what they’re paying for leads either offline or online. They’re typically running ads on a few different marketing channels, but they haven’t figured out how calculate their actual cost-per-lead (CPL). This is a very bad position to be in — you can’t set your expectations correctly when you start your online marketing campaign. If you’re going to have any success in marketing, you need to […]

Why We Track Everything

Analytics have evolved to the point where you can know your cost-per-lead (CPL) down to the keyword level. When you first start a campaign, you have no idea what your CPL for a particular ad campaign will be — you won’t know what the conversion rates are until you actually run the campaigns. Knowing the CPL at the keyword and campaign level is critical because it allows us to increase what’s working and change what’s not. In addition, our automated bidding tools can do a much better job getting your CPL down if […]

Altana FCU Case Study

Altana Federal Credit Union is a credit union based in Billings, MT with offices located throughout the state. Search terms in the financial industry are highly competitive, have a high cost-per-click, and the amount of search terms related to the market is vast. Altana works with Metric to compete online through Google Adwords and remarketing. […]

Why Pay-Per-Click Should Be Done Before SEO

Many companies have a difficult time navigating the online marketing landscape. There are many directions to go and the choices can be overwhelming. Also, the web is constantly changing and the advertising opportunities continue to grow. At this point, most companies have heard of pay-per-click (PPC) and search engine optimization (SEO). The most common question we get is “where should we put our marketing budget?” The answer is that you’ll want to […]