Facebook Video User Studies Andrew Kelly, Global Creative director at Facebook, said that the average person scrolls through 300 feet of mobile content every day. That is equivalent to the height of the Statue of Liberty. You may have already noticed that scrolling on mobile phones has replaced the click. Even with websites the trend […]

Human Attention Span According to a study by Microsoft the average person now has an attention span less than a goldfish. The study claims that this is mostly due to our use of mobile devices. Our brains are adapting to evolving technology and our marketing tactics need to shift as well. The 6-second Ad Experience […]

YouTube is a great platform for generating brand awareness and Google is continuously working on new types of audience targeting for the platform. In order to reach an audience that is in the process of making a purchase Google released “Custom Intent Audiences”. Custom Intent Audiences allow us to show ads on YouTube to people […]

In our blog post Online Video Marketing is Now Required – Not Optional we talk about the growing usage of online video, especially mobile devices, and the growing marketing opportunity that online video represents. More than three-fourths of the world’s mobile data traffic will be video by 2021. Mobile video will increase 9-fold between 2016 […]

Using video to market your business is no longer optional, it’s required This was from a recent Forbes article: Videos are the No. 1 way to showcase your brand to your customers. They help you stand out among the crowd. Plus, they allow you to build an emotional connection with your audience and transmit the […]

Running video ads on Facebook is great for local branding and helps generate top of mind awareness for your company. In a recent study by Facebook IQ of 1 million Facebook users it was reported that 94% of participants kept a smartphone on hand while watching TV. The study also showed that for people watching […]