Facebook Customer Lists If you have a database of customers or leads an effective way to market to them is to use Facebook’s custom audiences along with your customer list and let Facebook’s system build a similar audience. Facebook’s ads platform allows us to upload a customer list of emails, names, phone numbers, and addresses […]

One of the most misunderstood aspects of Facebook & Instagram marketing is how to select campaign objectives. Campaign objectives have algorithmic consequences on the performance of your campaigns so you should consider the options carefully. When we choose a campaign objective Facebook’s algorithms will use that objective to optimize our ad placements to try and […]

Facebook recently conducted an internal study (unpublished) that showed simple animated GIF ads on Facebook and Instagram have the highest engagement and click through rates compared to any other ad type. The reason for this is that they are very simple eye-catching ads that allow you to get a message across quickly to your target […]

This month we discuss Facebook’s canvas ads and how we are using them to help businesses deliver their brand message to customers in a more interactive way. In our ad testing we have seen Facebook canvas ads to be one of the most engaging experiences for customers. Mobile canvas ads are a way for your ads load more quickly, look beautiful and allow your customers to take action within the ad.

Are you looking to gain top-of-mind awareness in your local area? One the best ways to accomplish that goal is through branding campaigns using Facebook ads. Think of smart phones as the “new TV”. Even while people watch TV they still engage with their smartphones. During commercial breaks people are now looking at their smart […]

Running video ads on Facebook is great for local branding and helps generate top of mind awareness for your company. In a recent study by Facebook IQ of 1 million Facebook users it was reported that 94% of participants kept a smartphone on hand while watching TV. The study also showed that for people watching […]