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Discovering A Tagline Developing taglines can be difficult and the process of creating them is both an art and a science. Taglines should be succinct and express brand value or align with your company’s mission. To find the right tagline for your business you must discover your brand’s true essence and think about what your […]

Why You Should Start With Goals Have you ever been in a marketing meeting that seems to get out of hand and ends with no agreement on a marketing strategy or even what the marketing plan should be? In many cases the reason marketing meetings are unproductive is because most people talk at the tactical […]