What should you measure to determine if your digital campaigns are successful? The answer is that it depends on your business goals and objectives. Focusing only on the last direct click to a phone call or the filling out of a lead form misses the larger marketing picture and can often result in companies making […]

What are native ads? Native advertising can be described as any advertising that matches the form and function of the platform it appears on. In digital advertising this could be display ads on a news website that blend in with the other articles, suggested videos in YouTube results, an ad in the Google Maps results, […]