February 2015 Monthly Archives

Why We Track Everything

Analytics have evolved to the point where you can know your cost-per-lead (CPL) down to the keyword level. When you first start a campaign, you have no idea what your CPL for a particular ad campaign will be — you won’t know what the conversion rates are until you actually run the campaigns. Knowing the CPL at the keyword and campaign level is critical because it allows us to increase what’s working and change what’s not. In addition, our automated bidding tools can do a much better job getting your CPL down if […]

Altana FCU Case Study

Altana Federal Credit Union is a credit union based in Billings, MT with offices located throughout the state. Search terms in the financial industry are highly competitive, have a high cost-per-click, and the amount of search terms related to the market is vast. Altana works with Metric to compete online through Google Adwords and remarketing. […]