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There's a real need for specialists

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in the digital marketing industry,

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so we started Metric PPC to really offer

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specialized services for paid search.

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(upbeat music)

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We started in the industry in 2004

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and after a while we noticed
a real need for specialists.

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We felt a better approach
was to do one thing

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and do it really well.

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They are subject matter experts

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when it comes to search engine marketing

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and social media campaigns.

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We're seeing more people that
are coming to our website,

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that are filling out the lead forms,

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which for us is very important.

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All the different re-targeting

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and re-marketing that we do with them

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is driving people to our website

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and that's our number
one thing that we need.

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We've seen a dramatic
increase in our lead forms,

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and that cannot make us any happier.

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Pay-per-click is really the best place

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to start for businesses

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because we can get immediate results.

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Metric cares about our bottom dollar

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and wants to maximize every customer click

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so we're getting the
right people to our site,

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and then tracking those
conversions to leads.

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- [Sean] We provide very detailed reports,

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showing our clients how
much their ad spend was,

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where their customers came from

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either through Facebook or Google Adwords

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or other platforms.

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We show them who called them,

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what their phone number was,

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and where they called from.

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They communicate with the
clients exactly what's going on

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so they have the time to call the clients

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and say hey, you know
talk about their campaign,

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make suggestions, help
the client move forward.

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We've seen 23% sales
growth year after year,

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and that can be largely attributed

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to their work with Google
Adwords and our online presence.

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Being a Google certified partner

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is really great because
it offers us access

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to information from our reps at Google,

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and we can help clients get
their accounts optimized.

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We came up with truth in data
because we really wanted to

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have a tagline that guided
how our company operates,

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and it's really all about transparency.

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We know exactly where our
dollars are being spent

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and we get full detailed reports

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showing what's working and what's not.

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You know they provide
that specialty for us

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that we can't do ourselves,
we just can't do it.

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Our goal at Metric is to deliver

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the highest returns
possible for our clients

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through paid search management,

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and help them track ad spend to revenue

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through transparent reporting.

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(upbeat music)