Types of Ad Extensions Google Ad extensions are used to expand your Google Ads with additional information about your business. Ad extensions give more value to your ads and also increase your click through rates which will result in more clicks to your website and higher quality scores. Because ad extensions help your ads stand […]

When analyzing our reports you will see that we have a lot of segmentation built into our Google Ads accounts. How Google Ads accounts are segmented depends on a lot of variables and varies with each type of business. The choices you make have a large impact on the account performance and can make ongoing […]

Recently Google announced to agencies that the average position metric we normally use to see where ads are positioned in the ad auction is going away. Google is replacing average position with four new position metrics and said they are “sunsetting” the average position metric. What did average position really mean? According to Google average […]

Many companies have a difficult time navigating the online marketing landscape. There are many directions to go and the choices can be overwhelming. Also, the web is constantly changing and the advertising opportunities continue to grow. At this point, most companies have heard of pay-per-click (PPC) and search engine optimization (SEO). The most common question we get is “where should we put our marketing budget?” The answer is that you’ll want to […]