Metric recently received a package from Google that contained a Beacon and some information about Google’s Beacon project. This is what the package and what the Beacon looked like.   You may have also received one and wondered what it is for? A Beacon is a Bluetooth device that you mount up high in your […]

What are native ads? Native advertising can be described as any advertising that matches the form and function of the platform it appears on. In digital advertising this could be display ads on a news website that blend in with the other articles, suggested videos in YouTube results, an ad in the Google Maps results, […]

In our blog post Online Video Marketing is Now Required – Not Optional we talk about the growing usage of online video, especially mobile devices, and the growing marketing opportunity that online video represents. More than three-fourths of the world’s mobile data traffic will be video by 2021. Mobile video will increase 9-fold between 2016 […]

Google message extensions allow people to click on an icon below your ad and directly send you a text message without going to your website. Many of your customers may be at work or in a place where they may not be able to call you right then. Message extensions gives your customers a quick […]