Last month there were a lot of interesting announcements from the Google I/O conference The announcements ranged from changes to shopping campaigns, Machine learning and AI , applications, and SEO. In this blog we cover some of the changes related to e-commerce, Google Shopping and YouTube videos. YouTube Video Markup For Search Structured Data Markup […]

Facebook Customer Lists If you have a database of customers or leads an effective way to market to them is to use Facebook’s custom audiences along with your customer list and let Facebook’s system build a similar audience. Facebook’s ads platform allows us to upload a customer list of emails, names, phone numbers, and addresses […]

In an effort to fight fraud Google announced it will require all advertisers to verify their identities. Google also announced that sometime this summer they will be revealing information about the company with a “why this ad” link above all ads as shown in the image below. This will allow users to block ads and […]

One of the most misunderstood aspects of Facebook & Instagram marketing is how to select campaign objectives. Campaign objectives have algorithmic consequences on the performance of your campaigns so you should consider the options carefully. When we choose a campaign objective Facebook’s algorithms will use that objective to optimize our ad placements to try and […]

Types of Ad Extensions Google Ad extensions are used to expand your Google Ads with additional information about your business. Ad extensions give more value to your ads and also increase your click through rates which will result in more clicks to your website and higher quality scores. Because ad extensions help your ads stand […]

Metric PPC registers the trademark for Truth In Data. #truthindata Truth In Data Trademark

Last month we taught a seminar at our offices showing business owners how to develop an effective marketing plan. One of the main points of discussion was where the marketing plan falls within a business plan. A business plan should be a living document that changes each year — not something you put together once […]

Discovering A Tagline Developing taglines can be difficult and the process of creating them is both an art and a science. Taglines should be succinct and express brand value or align with your company’s mission. To find the right tagline for your business you must discover your brand’s true essence and think about what your […]

Facebook Video User Studies Andrew Kelly, Global Creative director at Facebook, said that the average person scrolls through 300 feet of mobile content every day. That is equivalent to the height of the Statue of Liberty. You may have already noticed that scrolling on mobile phones has replaced the click. Even with websites the trend […]

A majority of your website visitors will not convert to clients on their first visit. Most people conduct research and do comparisons before they decide to make a purchase or use your services. Retargeting will help keep your brand to-of-mind after they leave your site by placing ads on other unrelated sites while they go […]