When analyzing our reports you will see that we have a lot of segmentation built into our Google Ads accounts. How Google Ads accounts are segmented depends on a lot of variables and varies with each type of business. The choices you make have a large impact on the account performance and can make ongoing […]

Human Attention Span According to a study by Microsoft the average person now has an attention span less than a goldfish. The study claims that this is mostly due to our use of mobile devices. Our brains are adapting to evolving technology and our marketing tactics need to shift as well. The 6-second Ad Experience […]

Each year Google holds an event called Google Marketing Live where they showcase the latest developments with their digital marketing products. This year Google announced a lot of major changes and new options that will be available by the end of the year. They announced more than 10 new products releases along with new features […]

Why You Should Start With Goals Have you ever been in a marketing meeting that seems to get out of hand and ends with no agreement on a marketing strategy or even what the marketing plan should be? In many cases the reason marketing meetings are unproductive is because most people talk at the tactical […]

Recently Google announced to agencies that the average position metric we normally use to see where ads are positioned in the ad auction is going away. Google is replacing average position with four new position metrics and said they are “sunsetting” the average position metric. What did average position really mean? According to Google average […]

YouTube is a great platform for generating brand awareness and Google is continuously working on new types of audience targeting for the platform. In order to reach an audience that is in the process of making a purchase Google released “Custom Intent Audiences”. Custom Intent Audiences allow us to show ads on YouTube to people […]

What should you measure to determine if your digital campaigns are successful? The answer is that it depends on your business goals and objectives. Focusing only on the last direct click to a phone call or the filling out of a lead form misses the larger marketing picture and can often result in companies making […]

We frequently get asked if companies should pay for clicks when someone searches for their brand name on Google. If you search for your company name on Google you will most likely find that you are at the top of the organic search results. It is natural to assume that maybe you don’t need to […]

Facebook recently conducted an internal study (unpublished) that showed simple animated GIF ads on Facebook and Instagram have the highest engagement and click through rates compared to any other ad type. The reason for this is that they are very simple eye-catching ads that allow you to get a message across quickly to your target […]

Store Visit Conversions We have been testing a new conversion metric for Google AdWords called store visits. Store visits is a new conversion we can report in AdWords if people visiting your locations is important to your business. For companies that are in retail, tourism, finance, and health care store visits can be valuable since […]