'Pay-Per-Click' Category Archives

Reach More Customers with Facebook Lookalike Audiences

Are you looking to gain top-of-mind awareness in your local area? One the best ways to accomplish that goal is through branding campaigns using Facebook ads. Think of smart phones as the “new TV”. Even while people watch TV they still engage with their smartphones. During commercial breaks people are now looking at their smart […]

Local Event Marketing with Facebook and Eventbrite

Local events are a great way to bring new customers into your business. Events work especially well if they are informational and intended to educate prospective customers. Our clients have had great success using local events to bring new customers into their businesses. If you have an idea for a local event, we can help […]

Why We Use Automated Bidding in Pay-Per-Click (PPC) Marketing

Scientists that develop algorithms for automated bidding refer to the process of buying ads on search engines as an “ad auction.” The process of buying ads is really just a continuous auction for advertising space on a search engine. A user that types in a search phrase on Google might get back a list of ads on the top, and to the right, of the search engine. How those listings appear depends on how well the advertiser did in the auction. The winner of the auction is determined by […]

Why Specialists Win

In business, defining what you don’t do is more important then defining what you do. Then why do so many companies claim to have expertise in a certain area and then brag about the laundry list of services they offer? Many companies cast the widest net possible because they’re afraid of losing money. Instead of getting really good at one thing, companies spend time chasing money in a lot of different areas and never develop the expertise required to offer the best service possible to their clients. In a space as complex as digital advertising it’s important to […]