'Case Studies' Category Archives

PureView Health Center

Referrals in the healthcare industry aren’t the only game in town. According to a study published by pew internet “80% of internet users look for health information online”. This includes looking at the reviews and websites for healthcare providers. Therefore, having a strong web presence is important for healthcare companies if they want to grow and maintain their practice. […]

Orthopedic Institute

The healthcare industry isn’t just about referrals anymore. New patients are nding health care providers using search engines and even check referrals from their physicians online, or on their cell phones, before calling a new healthcare provider. Having a strong web presence and tracking online advertising efforts is important if healthcare companies want to stay competitive. […]

Hudson Solar Case Study

Hudson Solar works with Metric to generate online leads through Google AdWords and Remarketing. Hudson Solar works in very competitive areas in Albany and Rheinbeck New York . They design and install solar systems for residential and commercial properties. […]

Frasier’s Plumbing Case Study

Frasier’s is a well-established plumbing, heating, & cooling company founded in 1918 that serves Northern Wisconsin. They have a large service area with tough competition in many of the main cities they serve. One of their main objectives with their PPC marketing campaigns was to increase sales for the heating and cooling segments of their business. They also wanted to know what their exact cost-per-lead was, from all marketing channels, and track those leads to closed sales. […]

Altana FCU Case Study

Altana Federal Credit Union is a credit union based in Billings, MT with offices located throughout the state. Search terms in the financial industry are highly competitive, have a high cost-per-click, and the amount of search terms related to the market is vast. Altana works with Metric to compete online through Google Adwords and remarketing. […]

KIDROBOT TOY LAUNCH

Kidrobot, one of the world’s leading designer toy companies, wanted to create a viral marketing campaign for a new Azteca-themed toy launch targeting toy enthusiasts off all ages. The toy launch was for Azteca-themed toys designed by well-known artists around the world. Kidrobot wanted to create a buzz around the toy launch using multiple marketing channels. Using a pre-launch and post-launch marketing approach Metric was able to build engagement before and after products were available on Kidrobot’s website. The campaign leveraged Kidrobot’s large social media following, paid marketing channels on search engines, paid marketing on social networks, mobile ads, high-end creative work, and a microsite with video chat to engage with the artists. Social media channels were used to […]